{"id":22479,"date":"2021-04-07T13:42:56","date_gmt":"2021-04-07T10:42:56","guid":{"rendered":"http:\/\/localhost:8080\/?p=22479"},"modified":"2026-10-19T10:39:19","modified_gmt":"2026-10-19T07:39:19","slug":"dijital-markalasma-ve-dijital-iletisim-online-egitimi","status":"publish","type":"post","link":"https:\/\/kompozit.org.tr\/en\/dijital-markalasma-ve-dijital-iletisim-online-egitimi\/","title":{"rendered":"Dijital Markala\u015fma ve Dijital \u0130leti\u015fim Online E\u011fitimi"},"content":{"rendered":"<p>\u0130SO Akademi taraf\u0131ndan 16 Nisan 2021 tarihinde d\u00fczenlenen \u201cDijital Markala\u015fma ve Dijital \u0130leti\u015fim Online E\u011fitimi (16 Nisan 2021)\u201d hakk\u0131ndaki bilgiler a\u015fa\u011f\u0131da yer almaktad\u0131r.<\/p>\n<div class=\"k-table__wrap\">\n<table class=\"k-table\">\n<tbody>\n<tr>\n<td>\n<div class=\"k-table__wrap\">\n<table class=\"k-table\">\n<tbody>\n<tr>\n<td>\n<div class=\"k-table__wrap\">\n<table class=\"k-table\">\n<tbody>\n<tr>\n<td>\n<p>E\u011fitimimizde kurumlar\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 dijital d\u00fcnyaya \u00e7evirip, marka i\u00e7in do\u011fru stratejileri geli\u015ftirmeleri, markadan sorumlu y\u00f6netici ve \u00e7al\u0131\u015fanlar\u0131n, markan\u0131n dijitalde nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131, \u00f6l\u00e7\u00fcmleme, g\u00f6r\u00fcnt\u00fcleme ve y\u00f6netilmesini basit form\u00fcllerle \u00f6\u011fretmeyi ama\u00e7lamaktad\u0131r.<\/p>\n<p>\u0130\u00e7erik:<br \/>\nMarkan\u0131n dijital izd\u00fc\u015f\u00fcm\u00fc nedir?<br \/>\nDijital markan\u0131n etki alan\u0131 nas\u0131l hesaplan\u0131r?<br \/>\nDijital marka stratejisi<br \/>\nDijital marka pazarlamas\u0131<br \/>\nOnline itibar y\u00f6netimi<br \/>\nDijital ileti\u015fimin konvansiyonel ileti\u015fimden farklar\u0131<br \/>\nDijital stratejik ileti\u015fim raporu<br \/>\nDijital stratejik ileti\u015fimin olu\u015fturulmas\u0131ndaki \u00f6nemli kilometre ta\u015flar\u0131<br \/>\nDijital ileti\u015fimin gelece\u011fi\n<\/p>\n<p><strong><br \/>\nE\u011fitime kat\u0131l\u0131m \u00fccretsizdir. <\/strong><\/p>\n<p>Program detaylar\u0131na ula\u015fmak i\u00e7in l\u00fctfen <a href=\"http:\/\/lb.istanbulsanayiodasi.org.tr\/eu\/c\/tq\/E32AFE400DAE4C5984CFE6C7D616A91E\/3edf6292fd77dc47077c7a50f0ca76c7\/?i=6bab5c36d67110f92c39190c811d41aad1a6690f23be0d1d76f6581e566291106cb7d547ec6e423ad69694837d81e4c487e90b116efdc6347019f7990e5ebc56a9ba14dce69ee0aa287fb671cac0f12d7e8b4f86ef54714785172621fb4f89ba319b86bc0c466db01a7e816d65ffc6f6\" target=\"_blank\" rel=\"noopener noreferrer\">t\u0131klay\u0131n\u0131z.<\/a><\/p>\n<hr>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>E\u011fitmenimizle tan\u0131\u015f\u0131n<\/p>\n<p>At\u0131f \u00dcnald\u0131, yakla\u015f\u0131k otuz y\u0131ld\u0131r kitap ve k\u00f6\u015fe yazarl\u0131\u011f\u0131, bilgisayar programc\u0131l\u0131\u011f\u0131 yapmaktad\u0131r. Medya kurumlar\u0131nda, internet \u015firketlerinde y\u00f6neticilik yapm\u0131\u015f, son on y\u0131ld\u0131r, internet teknolojileri konusunda dan\u0131\u015fmanl\u0131k vermektedir.<\/p>\n<p><a href=\"http:\/\/onlineitibaryonetimi.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">onlineitibaryonetimi.com<\/a> adresinin sahibi ve 2010 y\u0131l\u0131ndan beri online itibar y\u00f6netimi konusunda ki\u015fi ve kurumlara \u00e7al\u0131\u015fmalar yap\u0131yor.<br \/>\n\u015eu ana kadar geni\u015fletilmi\u015f ikinci bask\u0131lar\u0131 yap\u0131lm\u0131\u015f d\u00f6rt kitap ve bir\u00e7ok k\u00f6\u015fe yaz\u0131s\u0131 yazm\u0131\u015f, Bloomberg Businessweek\u2019de her hafta k\u00f6\u015fe yaz\u0131lar\u0131 yazmaktad\u0131r.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><a href=\"http:\/\/lb.istanbulsanayiodasi.org.tr\/eu\/c\/tq\/8A5920AF920741F1BD5CEEEEA2611285\/5c07423804608f87bd99bb46765675c9\/?i=6bab5c36d67110f92c39190c811d41aad1a6690f23be0d1d76f6581e566291106cb7d547ec6e423ad69694837d81e4c487e90b116efdc6347019f7990e5ebc56a9ba14dce69ee0aa287fb671cac0f12d7e8b4f86ef54714785172621fb4f89ba319b86bc0c466db01a7e816d65ffc6f6\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kay\u0131t Ol!<\/strong><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130SO Akademi taraf\u0131ndan 16 Nisan 2021 tarihinde d\u00fczenlenen \u201cDijital Markala\u015fma ve Dijital \u0130leti\u015fim Online E\u011fitimi (16 Nisan 2021)\u201d hakk\u0131ndaki bilgiler a\u015fa\u011f\u0131da yer almaktad\u0131r. E\u011fitimimizde kurumlar\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 dijital d\u00fcnyaya \u00e7evirip, marka i\u00e7in\u2026<\/p>","protected":false},"author":1,"featured_media":1210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-22479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-duyurular"],"_links":{"self":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/22479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/comments?post=22479"}],"version-history":[{"count":1,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/22479\/revisions"}],"predecessor-version":[{"id":22480,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/22479\/revisions\/22480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/media\/1210"}],"wp:attachment":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/media?parent=22479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/categories?post=22479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/tags?post=22479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}