{"id":25282,"date":"2021-08-11T12:16:38","date_gmt":"2021-08-11T09:16:38","guid":{"rendered":"http:\/\/localhost:8080\/?p=25282"},"modified":"2026-10-19T10:39:48","modified_gmt":"2026-10-19T07:39:48","slug":"fikir-nasil-satilir-online-egitimi","status":"publish","type":"post","link":"https:\/\/kompozit.org.tr\/en\/fikir-nasil-satilir-online-egitimi\/","title":{"rendered":"Fikir Nas\u0131l Sat\u0131l\u0131r Online E\u011fitimi"},"content":{"rendered":"

\u0130SO Akademi taraf\u0131ndan 24 A\u011fustos 2021 tarihinde d\u00fczenlenen \u201cFikir Nas\u0131l Sat\u0131l\u0131r Online E\u011fitimi\u201d hakk\u0131ndaki bilgiler a\u015fa\u011f\u0131da yer almaktad\u0131r.<\/p>\n

\"Fikir<\/p>\n

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E\u011fitimde ikna ve etkilemede kritik fakt\u00f6rlerin yard\u0131mc\u0131 ve engelleyici rollerini tan\u0131mak ve fikrimizin lehine kullanmak ama\u00e7lanmaktad\u0131r.<\/p>\n

\u0130\u00e7erik:
\n\u2022 Fikirler neden reddedilir?
\n\u2022 \u0130kna etmede ve etkilemede de\u011fi\u015fim yaratacak fakt\u00f6rler
\n\u2022 Mevcut g\u00f6r\u00fc\u015fler, teyit \u00f6nyarg\u0131s\u0131, bumerang etkisi
\n\u2022 Ortak motivasyonlar\u0131 ke\u015ffetmek
\n\u2022 Esas iletken: Duygu, ayna n\u00f6ronlar\u0131
\n\u2022 Birlik yaratmak i\u00e7in duygular\u0131 kullanmak
\n\u2022 Hik\u00e2yele\u015ftirme
\n\u2022 Fikri satmak i\u00e7in duygular\u0131 okuma
\n\u2022 \u0130nsanlar\u0131 harekete ge\u00e7irmede haz
\n\u2022 Beynin \u00f6d\u00fcl merkezi ve zamanlama
\n\u2022 \u0130nsanlar\u0131 etkilemek i\u00e7in kontrol duygusu
\n\u2022 Eylemlilik alan\u0131n\u0131 geni\u015fletmek
\n\u2022 Bilgiyi merak yaratacak \u015fekilde d\u00fczenlemek
\n\u2022 Bilgi almaya veya almamaya karar veren zihinsel hesap makinesi
\n\u2022 Fikir satarken ki\u015finin o anki duygusal ayarlar\u0131na dikkat etmek
\n\u2022 Fikir satarken se\u00e7eneklerle ki\u015finin zihinsel durumunu de\u011fi\u015ftirmek
\n\u2022 Di\u011fer insanlar, sosyal \u00f6\u011frenme, kulaktan kula\u011fa yaratmak<\/p>\n

E\u011fitime kat\u0131l\u0131m \u00fccretsizdir. <\/strong><\/p>\n

Program detaylar\u0131na ula\u015fmak i\u00e7in l\u00fctfen t\u0131klay\u0131n\u0131z.<\/a><\/p>\n

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\n

E\u011fitmenimizle tan\u0131\u015f\u0131n<\/p>\n

Berna Talu
\nE\u011fitmen, Kolayla\u015ft\u0131r\u0131c\u0131, Ko\u00e7<\/p>\n

1970 y\u0131l\u0131nda Ankara\u2019da do\u011fdu. Orta ve lise \u00f6\u011frenimini Ankara Anadolu Lisesi\u2019nde tamamlad\u0131. Hacettepe \u00dcniversitesi\u2019nde Frans\u0131z Dili ve Edebiyat\u0131 (lisans) ve \u0130\u015fletme (y\u00fcksek lisans) okudu. Felsefeye olan merak\u0131 y\u0131llar sonra onu tekrar \u00f6\u011frenci olmaya y\u00f6neltti, \u0130stanbul \u00dcniversitesi Felsefe (lisans) b\u00f6l\u00fcm\u00fcn\u00fc bitirdi. 1994 y\u0131l\u0131nda Bankac\u0131l\u0131k sekt\u00f6r\u00fcnde profesyonel i\u015f hayat\u0131na ba\u015flad\u0131. \u00d6nce Vak\u0131fbank\u2019ta muhabir bankac\u0131l\u0131\u011f\u0131n\u0131 \u00f6\u011frenmeye ba\u015flad\u0131. K\u0131sa bir s\u00fcre sonra Vak\u0131fbank\u2019\u0131n Hazine b\u00f6l\u00fcm\u00fcne ge\u00e7ti. Fon y\u00f6netiminde uzmanla\u015ft\u0131. K\u00f6rfezbank\u2019ta Hazine d\u00f6viz ve Hazine pazarlama b\u00f6l\u00fcmlerinde \u00e7al\u0131\u015ft\u0131.<\/p>\n

Garanti Bankas\u0131\u2019nda yat\u0131r\u0131m bankac\u0131l\u0131\u011f\u0131 yapt\u0131. Turkishbank\u2019\u0131n Hazine pazarlama b\u00f6l\u00fcm\u00fcn\u00fcn kurulmas\u0131 a\u015famas\u0131nda g\u00f6rev alarak, bankac\u0131l\u0131k sekt\u00f6r\u00fcne \u00e7al\u0131\u015fan\u0131 olarak veda etti. Edindi\u011fi deneyimleri ve y\u00f6netsel tecr\u00fcbelerini art\u0131k e\u011fitmen olarak kullanacakt\u0131. E\u011fitmenlik faaliyetlerine 2002 y\u0131l\u0131nda Tim Dan\u0131\u015fmanl\u0131k\u2019ta ba\u015flad\u0131 ve 3 y\u0131la yak\u0131n s\u00fcre burada e\u011fitmenlik yapt\u0131. 2005-2008 y\u0131llar\u0131 aras\u0131nda Sinerji E\u011fitim ve Y\u00f6netim Dan\u0131\u015fmanl\u0131\u011f\u0131\u2019nda e\u011fitim dan\u0131\u015fman\u0131 olarak \u00e7al\u0131\u015ft\u0131. Daha sonra PDR Group\/ TMI T\u00fcrkiye b\u00fcnyesine kat\u0131larak, 2 y\u0131l e\u011fitim ve performans geli\u015ftirme dan\u0131\u015fmanl\u0131\u011f\u0131 yapt\u0131. Tim Dan\u0131\u015fmanl\u0131k, Sinerji E\u011fitim ve TMI T\u00fcrkiye\u2019deki ko\u00e7lar\u0131na te\u015fekk\u00fcr ederek, 2010 y\u0131l\u0131nda kendi ba\u015f\u0131na kalmaya karar verdi ve kurumlarla \u00e7al\u0131\u015fmalar\u0131n\u0131 devam ettirdi. 2015 y\u0131l\u0131 itibar\u0131yla da i\u015f d\u00fcnyas\u0131 i\u00e7in bir geli\u015fim okulu olu\u015fturma hayaliyle yola \u00e7\u0131karak, D\u00fc\u015f\u00fcnce Okulu\u2019nu kurdu. Bu tarihten itibaren de D\u00fc\u015f\u00fcnce Okulu\u2019nda \u00e7e\u015fitli kurumlarla, \u00fcniversitelerle ve bireylerle \u00f6\u011frenme ve geli\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. 2002 y\u0131l\u0131ndan bu yana sadece T\u00fcrkiye\u2019de de\u011fil, Azerbaycan\u2019da ve Romanya\u2019da pek \u00e7ok kurum \u00e7al\u0131\u015fan\u0131n\u0131n yan\u0131nda bir geli\u015fim orta\u011f\u0131 olarak yer ald\u0131. \u00d6\u011frenmenin ve geli\u015fimin ger\u00e7ekle\u015fmesi i\u00e7in ihtiya\u00e7 analizi ve ihtiyaca \u00f6zel \u00f6\u011frenme tasar\u0131mlar\u0131nda uzmanla\u015ft\u0131. \u00d6zg\u00fcn i\u00e7erikler geli\u015ftirdi. Bunlardan biri olan Yarat\u0131c\u0131 Fikir At\u00f6lyesi, sekt\u00f6rlere, i\u015f kollar\u0131na, kurumlara, \u00e7al\u0131\u015fanlara g\u00f6re \u00f6zelle\u015ferek 10 y\u0131lda, 35.000\u2019i a\u015fan yarat\u0131c\u0131 orta\u011f\u0131yla bulu\u015ftu, bulu\u015fmaya devam ediyor. Yarat\u0131c\u0131 Fikir At\u00f6lyesi\u2019ni \u00c7ok Boyutlu D\u00fc\u015f\u00fcnme Becerileri, Tasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme, Bili\u015fsel Esneklik, Fikir Nas\u0131l Sat\u0131l\u0131r, \u0130leti\u015fimin DNA\u2019s\u0131, Ku\u015faklararas\u0131 Liderlik, \u0130\u015f\u2019te 4C, Duygu Okur Yazarl\u0131\u011f\u0131 takip etti. 500\u2019den fazla kurum i\u00e7 e\u011fitmenin geli\u015fimine katk\u0131 sa\u011flad\u0131.\n<\/p>\n<\/td>\n<\/tr>\n

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Kay\u0131t Ol!<\/strong><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u0130SO Akademi taraf\u0131ndan 24 A\u011fustos 2021 tarihinde d\u00fczenlenen \u201cFikir Nas\u0131l Sat\u0131l\u0131r Online E\u011fitimi\u201d hakk\u0131ndaki bilgiler a\u015fa\u011f\u0131da yer almaktad\u0131r. E\u011fitimde ikna ve etkilemede kritik fakt\u00f6rlerin yard\u0131mc\u0131 ve engelleyici rollerini tan\u0131mak ve fikrimizin lehine\u2026<\/p>","protected":false},"author":1,"featured_media":1210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-25282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-duyurular"],"_links":{"self":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/25282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/comments?post=25282"}],"version-history":[{"count":1,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/25282\/revisions"}],"predecessor-version":[{"id":25284,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/25282\/revisions\/25284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/media\/1210"}],"wp:attachment":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/media?parent=25282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/categories?post=25282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/tags?post=25282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}