{"id":25339,"date":"2021-08-13T11:40:27","date_gmt":"2021-08-13T08:40:27","guid":{"rendered":"http:\/\/localhost:8080\/?p=25339"},"modified":"2026-10-19T10:39:50","modified_gmt":"2026-10-19T07:39:50","slug":"yeni-nesil-is-modelleri-ve-markalasma-online-egitimi","status":"publish","type":"post","link":"https:\/\/kompozit.org.tr\/en\/yeni-nesil-is-modelleri-ve-markalasma-online-egitimi\/","title":{"rendered":"Yeni Nesil \u0130\u015f Modelleri ve Markala\u015fma Online E\u011fitimi"},"content":{"rendered":"<p>\u0130SO Akademi taraf\u0131ndan 25 A\u011fustos 2021 tarihinde d\u00fczenlenen \u201cYeni Nesil \u0130\u015f Modelleri ve Markala\u015fma Online E\u011fitimi\u201d hakk\u0131ndaki bilgiler a\u015fa\u011f\u0131da yer almaktad\u0131r.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kompozit.org.tr\/wp-content\/uploads\/2021\/08\/yeni-nesil-is-modelleri-ve-markalasma-online-egitimi-1.jpg\" width=\"740\" height=\"424\" alt=\"Yeni Nesil \u0130\u015f Modelleri ve Markala\u015fma Online E\u011fitimi\" class=\"wp-image-25340\" srcset=\"https:\/\/kompozit.org.tr\/wp-content\/uploads\/2021\/08\/yeni-nesil-is-modelleri-ve-markalasma-online-egitimi-1.jpg 740w, https:\/\/kompozit.org.tr\/wp-content\/uploads\/2021\/08\/yeni-nesil-is-modelleri-ve-markalasma-online-egitimi-1-300x172.jpg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<div class=\"k-table__wrap\">\n<table class=\"k-table\">\n<tbody>\n<tr>\n<td>\n<div class=\"k-table__wrap\">\n<table class=\"k-table\">\n<tbody>\n<tr>\n<td>\n<div class=\"k-table__wrap\">\n<table class=\"k-table\">\n<tbody>\n<tr>\n<td>\n<p>E\u011fitimde \u201cCesur Yeni D\u00fcnya\u201dn\u0131n \u00fcretime, i\u015fimize, ekonomiye ve markala\u015fmaya olan etkilerini, trendleri, i\u00e7 g\u00f6r\u00fcleri ve mecralar\u0131 tan\u0131yarak kendi d\u00fcnyam\u0131za nas\u0131l indirgeyebilece\u011fimize dair temel bilgiler aktar\u0131lacakt\u0131r.<\/p>\n<p>E\u011fitim \u0130\u00e7eri\u011fi<br \/>\n\u2022 Yeni nesil i\u015f modeli tan\u0131m\u0131 ve tarihi<br \/>\n\u2022 Sanayi devriminden End\u00fcstri 5.0\u2019a do\u011fru<br \/>\n\u2022 Online sat\u0131\u015f platformlar\u0131 ve gereksinimleri<br \/>\n\u2022 E-sat\u0131\u015f temelleri ve ihtiya\u00e7 analizi<br \/>\n\u2022 Yeni nesil t\u00fcketici ihtiya\u00e7lar\u0131<br \/>\n\u2022 T\u00fcketici kimdir?<br \/>\n\u2022 Dijital markala\u015fma<br \/>\n\u2022 Marka olmak, marka kalmak<\/p>\n<p><strong>E\u011fitime kat\u0131l\u0131m \u00fccretsizdir. <\/strong><\/p>\n<p>Program detaylar\u0131na ula\u015fmak i\u00e7in l\u00fctfen <a href=\"http:\/\/lb.istanbulsanayiodasi.org.tr\/eu\/c\/tq\/1FB847F70FD54744B7FF5C4AF8FEC89C\/bb5f61f352fdd650bed26ab0e912136b\/?i=e7b9d6a12e32c9e48a31cb776f17eb505f8e2b196863e5c002223532fb1749d0ebf4996a4e0bb7835d21f3030482e6a00e2679c295ede77793853c1c63d19ad0121c7c666a0027562de2f3e71e98de3b34bed4042b336544f241a7581ace053a088a3cfa3d42d7d4a17132fd4453c3df\" target=\"_blank\" rel=\"noopener noreferrer\">t\u0131klay\u0131n\u0131z.<\/a><\/p>\n<hr>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>E\u011fitmenimizle tan\u0131\u015f\u0131n<\/p>\n<p>G\u00fcliz Aksoy<br \/>\nMarka ve \u0130leti\u015fim Dan\u0131\u015fman\u0131<\/p>\n<p>\u201cKurumsal Ormanda Ba\u015far\u0131 Kurallar\u0131\u201d, \u201cReklam\u201d, \u201cDijital \u0130leti\u015fim\u201d, \u201cSosyal Medya Stratejileri ve \u0130lkeleri\u201d, \u201cMarka Tan\u0131t\u0131m Stratejileri\u201d, \u201cPazarlama \u0130leti\u015fimi \u0130lkeleri\u201d ve \u201c\u0130\u015f Hayat\u0131nda Hikayele\u015ftirme\u201d alanlar\u0131nda dan\u0131\u015fmanl\u0131k ve e\u011fitim programlar\u0131 y\u00f6neten G\u00fcliz Aksoy, interaktif tart\u0131\u015fmalar ve rehberli grup proje \u00e7al\u0131\u015fmalar\u0131 ile birlikte resmi dersleri de kapsayan \u00f6\u011fretim ve sertifika programlar\u0131n\u0131 y\u00f6netir.<\/p>\n<p>Aksoy telekom\u00fcnikasyon, otomotiv, enerji, dondurma, \u015fekerleme, alkols\u00fcz i\u00e7ecekler, ki\u015fisel bak\u0131m ve yumu\u015fak doku hijyen \u00fcr\u00fcnleri gibi \u00f6nde gelen k\u00fcresel ve yerel markalar\u0131n 24 y\u0131l profesyonel pazarlama ileti\u015fimi ve reklam faaliyetleri y\u00f6neticiliklerinde bulundu. Markalar\u0131n \u00f6zellikle \u201chik\u00e2ye olu\u015fturma ve anlatma\u201d s\u00fcre\u00e7lerinde ciddi \u00e7al\u0131\u015fmalara imza atmas\u0131n\u0131n yan\u0131 s\u0131ra g\u00fcn\u00fcm\u00fcz t\u00fcketicilerinin ya\u015fam tarzlar\u0131 ve motivasyonlar\u0131 konular\u0131nda, farkl\u0131la\u015fm\u0131\u015f ve kal\u0131c\u0131 markalar yaratmak \u00fczere, kurum profesyonellerine destek olabilecek bir \u201cbilgi ekosistemi\u201d olu\u015fturulmas\u0131n\u0131n mimarisi \u00fczerinde de \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi mezunu olan Aksoy, sertifikal\u0131 e\u011fitim ko\u00e7lu\u011fu hizmetinin yan\u0131 s\u0131ra BUMED, Bah\u00e7e\u015fehir \u00dcniversitesi S\u00fcrekli E\u011fitim Merkezi, Kadir Has \u00dcniversitesi Ya\u015fam Boyu E\u011fitim Merkezi Sosyal Medya Akademisi Program Koordinat\u00f6rl\u00fc\u011f\u00fc, Galatasaray \u00dcniversitesi S\u00fcrekli E\u011fitim Merkezi Yeni Medya Sertifika program\u0131 koordinat\u00f6rl\u00fc\u011f\u00fc ve Hali\u00e7 \u00dcniversitesi \u0130leti\u015fim E\u011fitimleri program koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerini de yerine getirirken Way Turkey Kulu\u00e7ka Merkezi, Workin\u2019incubation ve \u0130T\u00dc \u00c7ekirdek\u2019de startUp\u2019lara mentorluk ve dan\u0131\u015fmanl\u0131k da veriyor.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><a href=\"http:\/\/lb.istanbulsanayiodasi.org.tr\/eu\/c\/tq\/2AD8172C84884F6FA47768CCF4B4BCFB\/7bd5c1c70611a1e244e11fae2447648f\/?i=e7b9d6a12e32c9e48a31cb776f17eb505f8e2b196863e5c002223532fb1749d0ebf4996a4e0bb7835d21f3030482e6a00e2679c295ede77793853c1c63d19ad0121c7c666a0027562de2f3e71e98de3b34bed4042b336544f241a7581ace053a088a3cfa3d42d7d4a17132fd4453c3df\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kay\u0131t Ol!<\/strong><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130SO Akademi taraf\u0131ndan 25 A\u011fustos 2021 tarihinde d\u00fczenlenen \u201cYeni Nesil \u0130\u015f Modelleri ve Markala\u015fma Online E\u011fitimi\u201d hakk\u0131ndaki bilgiler a\u015fa\u011f\u0131da yer almaktad\u0131r. E\u011fitimde \u201cCesur Yeni D\u00fcnya\u201dn\u0131n \u00fcretime, i\u015fimize, ekonomiye ve markala\u015fmaya olan etkilerini,\u2026<\/p>","protected":false},"author":1,"featured_media":1210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-25339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-duyurular"],"_links":{"self":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/25339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/comments?post=25339"}],"version-history":[{"count":1,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/25339\/revisions"}],"predecessor-version":[{"id":25341,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/25339\/revisions\/25341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/media\/1210"}],"wp:attachment":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/media?parent=25339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/categories?post=25339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/tags?post=25339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}