{"id":26000,"date":"2021-09-17T22:02:34","date_gmt":"2021-09-17T19:02:34","guid":{"rendered":"http:\/\/localhost:8080\/?p=26000"},"modified":"2026-10-19T10:40:00","modified_gmt":"2026-10-19T07:40:00","slug":"sosyal-platformlarda-marka-kimligi-yaratma-online-egitimi","status":"publish","type":"post","link":"https:\/\/kompozit.org.tr\/en\/sosyal-platformlarda-marka-kimligi-yaratma-online-egitimi\/","title":{"rendered":"Sosyal Platformlarda Marka Kimli\u011fi Yaratma"},"content":{"rendered":"<p>\u0130SO Akademi taraf\u0131ndan 24 Eyl\u00fcl 2021 tarihinde d\u00fczenlenen \u201cSosyal Platformlarda Marka Kimli\u011fi Yaratma Online E\u011fitimi\u201d hakk\u0131ndaki bilgiler a\u015fa\u011f\u0131da yer almaktad\u0131r.<\/p>\n<div class=\"k-table__wrap\">\n<table class=\"k-table\">\n<tbody>\n<tr>\n<td>\n<div class=\"k-table__wrap\">\n<table class=\"k-table\">\n<tbody>\n<tr>\n<td>\n<div class=\"k-table__wrap\">\n<table class=\"k-table\">\n<tbody>\n<tr>\n<td>\n<div class=\"k-table__wrap\">\n<table class=\"k-table\">\n<tbody>\n<tr>\n<td>\n<div class=\"k-table__wrap\">\n<table class=\"k-table\">\n<tbody>\n<tr>\n<td>\n<p>\u0130nternet, bir yandan marka y\u00f6neticilerine yeni g\u00f6revler ekleyen, di\u011fer taraftan pazarlama ve markala\u015fma i\u00e7in benzersiz f\u0131rsatlar sunan bir veri aktar\u0131m kanal\u0131d\u0131r.<\/p>\n<p>E\u011fitimde dijital platformlar\u0131n kurallar\u0131n\u0131, motivasyonlar\u0131n\u0131 i\u015fimize uygun kullan\u0131mlara g\u00f6re se\u00e7imlerini \u00f6\u011frenecek ve bu kuralllar ile marka yaratma konusunda temel bilgileri edinebilce\u011fiz.<\/p>\n<p>E\u011fitim \u0130\u00e7eri\u011fi<br \/>\n\u2022 Marka kimli\u011fi nedir?<br \/>\n\u2022 Marka kimli\u011fi ve dijital d\u00fcnya<br \/>\n\u2022 Hangi sosyal medyay\u0131 se\u00e7melisiniz?<br \/>\n\u2022 G\u00f6rsel tasar\u0131m<br \/>\n\u2022 \u0130\u00e7erik y\u00f6netimi, basit ve kolay g\u00f6nderiler yazma<\/p>\n<p><strong><br \/>\nE\u011fitime kat\u0131l\u0131m \u00fccretsizdir. <\/strong><\/p>\n<p>Program detaylar\u0131na ula\u015fmak i\u00e7in l\u00fctfen <a href=\"http:\/\/lb.istanbulsanayiodasi.org.tr\/eu\/c\/tq\/291AD5973D884A0CA4F374D07A74581A\/e7b527250bb8d9a9cfb0152330da4e32\/?i=b34a63d9a7e8a2a5e1308a95dc2d08e07126334c273368e86c32e9e56f8f582c006f2ee324fa6963ad7de2044f724627b10cb64646398fcf6f31f617d563222f62d6fc39291983bd6ab8b9ebf35b4128dbb8daa87e9aa30830dcd597b0c7efeb0777fd05183f417184ca83245819a24e\" target=\"_blank\" rel=\"noopener noreferrer\">t\u0131klay\u0131n\u0131z.<\/a><\/p>\n<hr>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>E\u011fitmenimizle tan\u0131\u015f\u0131n<\/p>\n<p>G\u00fcliz Aksoy<br \/>\nMarka ve \u0130leti\u015fim Dan\u0131\u015fman\u0131<\/p>\n<p>\u201cKurumsal Ormanda Ba\u015far\u0131 Kurallar\u0131\u201d, \u201cReklam\u201d, \u201cDijital \u0130leti\u015fim\u201d, \u201cSosyal Medya Stratejileri ve \u0130lkeleri\u201d, \u201cMarka Tan\u0131t\u0131m Stratejileri\u201d, \u201cPazarlama \u0130leti\u015fimi \u0130lkeleri\u201d ve \u201c\u0130\u015f Hayat\u0131nda Hikayele\u015ftirme\u201d alanlar\u0131nda dan\u0131\u015fmanl\u0131k ve e\u011fitim programlar\u0131 y\u00f6neten G\u00fcliz Aksoy, interaktif tart\u0131\u015fmalar ve rehberli grup proje \u00e7al\u0131\u015fmalar\u0131 ile birlikte resmi dersleri de kapsayan \u00f6\u011fretim ve sertifika programlar\u0131n\u0131 y\u00f6netir.<\/p>\n<p>Aksoy telekom\u00fcnikasyon, otomotiv, enerji, dondurma, \u015fekerleme, alkols\u00fcz i\u00e7ecekler, ki\u015fisel bak\u0131m ve yumu\u015fak doku hijyen \u00fcr\u00fcnleri gibi \u00f6nde gelen k\u00fcresel ve yerel markalar\u0131n 24 y\u0131l profesyonel pazarlama ileti\u015fimi ve reklam faaliyetleri y\u00f6neticiliklerinde bulundu. Markalar\u0131n \u00f6zellikle \u201chik\u00e2ye olu\u015fturma ve anlatma\u201d s\u00fcre\u00e7lerinde ciddi \u00e7al\u0131\u015fmalara imza atmas\u0131n\u0131n yan\u0131 s\u0131ra g\u00fcn\u00fcm\u00fcz t\u00fcketicilerinin ya\u015fam tarzlar\u0131 ve motivasyonlar\u0131 konular\u0131nda, farkl\u0131la\u015fm\u0131\u015f ve kal\u0131c\u0131 markalar yaratmak \u00fczere, kurum profesyonellerine destek olabilecek bir \u201cbilgi ekosistemi\u201d olu\u015fturulmas\u0131n\u0131n mimarisi \u00fczerinde de \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi mezunu olan Aksoy, sertifikal\u0131 e\u011fitim ko\u00e7lu\u011fu hizmetinin yan\u0131 s\u0131ra BUMED, Bah\u00e7e\u015fehir \u00dcniversitesi S\u00fcrekli E\u011fitim Merkezi, Kadir Has \u00dcniversitesi Ya\u015fam Boyu E\u011fitim Merkezi Sosyal Medya Akademisi Program Koordinat\u00f6rl\u00fc\u011f\u00fc, Galatasaray \u00dcniversitesi S\u00fcrekli E\u011fitim Merkezi Yeni Medya Sertifika program\u0131 koordinat\u00f6rl\u00fc\u011f\u00fc ve Hali\u00e7 \u00dcniversitesi \u0130leti\u015fim E\u011fitimleri program koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerini de yerine getirirken Way Turkey Kulu\u00e7ka Merkezi, Workin\u2019incubation ve \u0130T\u00dc \u00c7ekirdek\u2019de startUp\u2019lara mentorluk ve dan\u0131\u015fmanl\u0131k da veriyor.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><a href=\"http:\/\/lb.istanbulsanayiodasi.org.tr\/eu\/c\/tq\/E85FD58E3F5C4693B214058229DEBA48\/68e04673879da09aefe7c86b391a2bfb\/?i=b34a63d9a7e8a2a5e1308a95dc2d08e07126334c273368e86c32e9e56f8f582c006f2ee324fa6963ad7de2044f724627b10cb64646398fcf6f31f617d563222f62d6fc39291983bd6ab8b9ebf35b4128dbb8daa87e9aa30830dcd597b0c7efeb0777fd05183f417184ca83245819a24e\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kay\u0131t Ol!<\/strong><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130SO Akademi taraf\u0131ndan 24 Eyl\u00fcl 2021 tarihinde d\u00fczenlenen \u201cSosyal Platformlarda Marka Kimli\u011fi Yaratma Online E\u011fitimi\u201d hakk\u0131ndaki bilgiler a\u015fa\u011f\u0131da yer almaktad\u0131r. \u0130nternet, bir yandan marka y\u00f6neticilerine yeni g\u00f6revler ekleyen, di\u011fer taraftan pazarlama ve\u2026<\/p>","protected":false},"author":1,"featured_media":1210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-26000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-duyurular"],"_links":{"self":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/26000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/comments?post=26000"}],"version-history":[{"count":1,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/26000\/revisions"}],"predecessor-version":[{"id":26001,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/26000\/revisions\/26001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/media\/1210"}],"wp:attachment":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/media?parent=26000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/categories?post=26000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/tags?post=26000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}