{"id":6878,"date":"2019-04-02T12:06:12","date_gmt":"2019-04-02T09:06:12","guid":{"rendered":"http:\/\/localhost:8080\/?p=6878"},"modified":"2026-10-19T10:36:18","modified_gmt":"2026-10-19T07:36:18","slug":"markanizin-gelecek-yolcugunu-tasarlayan-konferans","status":"publish","type":"post","link":"https:\/\/kompozit.org.tr\/en\/markanizin-gelecek-yolcugunu-tasarlayan-konferans\/","title":{"rendered":"Redesigning The Good Life SB\u201919 \u0130stanbul"},"content":{"rendered":"

Global S\u00fcrd\u00fcr\u00fclebilir Markalar a\u011f\u0131n\u0131n \u0130stanbul bulu\u015fmas\u0131 olan SB\u201919 Istanbul konferans\u0131, \u2018Redesigning The Good Life- \u0130yi Ya\u015fam\u0131 Yeniden Tasarlamak\u2019 temas\u0131yla 3-4 Nisan\u2019da Fairmont Quasar\u2019da ger\u00e7ekle\u015ftirilecek. G\u00fcn\u00fcm\u00fczde pek \u00e7ok marka, iyi ya\u015fam i\u00e7in yeni taahh\u00fctler vermeye ba\u015flad\u0131. Markalar\u0131n bu de\u011fi\u015fen manzarada rekabet\u00e7i kalmak i\u00e7in, yeni nesil t\u00fcketicilerle birlikte geli\u015fmesi ve evrim ge\u00e7irmesi gerekiyor. Bu nedenle markalar\u0131n t\u00fcketicinin iyi ya\u015fam\u0131 i\u00e7in kal\u0131plardan \u00e7\u0131karak, daha inovatif perspektifler ile gelecek yolculuklar\u0131n\u0131 tasarlamalar\u0131 gerekiyor. Global \u201cGood Life \u0130nisiyatifi\u201d, iyi ya\u015fam\u0131 yeniden tasarlamak i\u00e7in \u00e7\u00f6z\u00fcmler, \u00fcr\u00fcnler, hizmetler sunan lider markalar\u0131n platformu olarak, bu y\u0131lki \u0130stanbul bulu\u015fmas\u0131nda, oyunun kurallar\u0131n\u0131 de\u011fi\u015ftiren fikirleri ve markalar\u0131 bir araya getirecek.<\/p>\n

Plastiklerin Kimyasal Geri D\u00f6n\u00fc\u015f\u00fcm\u00fc \u00d6nemli G\u00fcndem Maddesi<\/strong><\/p>\n

PAGEV olarak; s\u00fcrd\u00fcr\u00fclebilirlik, geri d\u00f6n\u00fc\u015f\u00fcm ve d\u00f6ng\u00fcsel ekonomi gibi \u00f6nemli konulara verdi\u011fimiz \u00f6nem kapsam\u0131nda de\u011ferli g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bu etkinlikte Ba\u015fkan\u0131m\u0131z Sn. Yavuz ERO\u011eLU\u2019da konu\u015fmac\u0131 olarak yer alacakt\u0131r. \u00d6nemli bir g\u00fcndem maddesi olan Plastiklerin Kimyasal Gerid\u00f6n\u00fc\u015f\u00fcm\u00fc hakk\u0131ndaki son geli\u015fmeler de yine bu etkinlik \u00e7er\u00e7evesinde payla\u015f\u0131lacakt\u0131r.<\/p>\n

\"Redesigning<\/a><\/p>\n

Vakf\u0131m\u0131z PAGEV\u2019in destekleyen kurulu\u015flar aras\u0131nda yer ald\u0131\u011f\u0131 SB\u201919 Istanbul konferans\u0131, d\u00fcnyan\u0131n en b\u00fcy\u00fck k\u00fcresel markalar\u0131n\u0131n yan\u0131 s\u0131ra yerel markalar, \u00e7ok say\u0131da \u00e7\u00f6z\u00fcm sa\u011flay\u0131c\u0131, tedarik\u00e7i, ileti\u015fim ajanslar\u0131, ara\u015ft\u0131rmac\u0131lar, sosyal giri\u015fimciler, akademisyenler, sivil toplum kurulu\u015flar\u0131, yat\u0131r\u0131mc\u0131 ve di\u011fer payda\u015flar\u0131n bir araya geldi\u011fi bir platform olacak.<\/p>\n

Bu y\u0131l \u00f6nemli yeniliklere sahne olacak SB\u201919 Istanbul konferans\u0131nda, kat\u0131l\u0131mc\u0131lar\u0131n yenilik\u00e7i d\u00f6n\u00fc\u015f\u00fcm ara\u00e7lar\u0131n\u0131 ke\u015ffetme, \u00e7apraz-inovasyon y\u00f6ntemlerine kat\u0131lma, \u00f6rnek olaylarla ilgili geribildirimleri payla\u015fma ve de\u011fi\u015fim yaratan liderler ile etkile\u015fime ge\u00e7me f\u0131rsat\u0131na sahip olaca\u011f\u0131 interaktif Hublar (Deep-Dive Hubs) d\u00fczenlenecek.<\/p>\n

Konferans\u0131n ana sponsorlu\u011funu BASF \u00fcstlenirken; premier sponsorlukta Fairy, \u00dclker ve Lenzing, major sponsorlarda Loreal, Metro, Nestle, supporting sponsorlarda da Signify, P\u0131nar, Schneider Electric yer al\u0131yor.<\/p>\n

Ayr\u0131ca ge\u00e7en y\u0131l oldu\u011fu gibi Nielsen taraf\u0131ndan, SB Istanbul i\u00e7in T\u00fcrkiye\u2019nin iyi ya\u015fam markalar\u0131n\u0131n se\u00e7ildi\u011fi \u201cGood Life Brand 2019\u201d 19 kategoride a\u00e7\u0131klanacak.<\/p>\n

SB\u201919 Istanbul konferans\u0131 hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgi i\u00e7in linke t\u0131klay\u0131n\u0131z<\/a>.<\/p>\n

Konferansa kay\u0131t formu linkte<\/a> olup, PAGEV \u00dcyesi firmalar\u0131m\u0131za indirim uygulanmaktad\u0131r. Bilgi i\u00e7in pagev@pagev.org.tr adresine ba\u015fvurabilirsiniz.<\/p>\n

Sayg\u0131lar\u0131m\u0131zla,<\/p>\n

Ertan G\u00fcne\u015f
\nGenel Sekreter<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Global S\u00fcrd\u00fcr\u00fclebilir Markalar a\u011f\u0131n\u0131n \u0130stanbul bulu\u015fmas\u0131 olan SB\u201919 Istanbul konferans\u0131, \u2018Redesigning The Good Life- \u0130yi Ya\u015fam\u0131 Yeniden Tasarlamak\u2019 temas\u0131yla 3-4 Nisan\u2019da Fairmont Quasar\u2019da ger\u00e7ekle\u015ftirilecek. G\u00fcn\u00fcm\u00fczde pek \u00e7ok marka, iyi ya\u015fam i\u00e7in yeni\u2026<\/p>","protected":false},"author":1,"featured_media":1525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-6878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-duyurular"],"_links":{"self":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/6878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/comments?post=6878"}],"version-history":[{"count":1,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/6878\/revisions"}],"predecessor-version":[{"id":6880,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/6878\/revisions\/6880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/media\/1525"}],"wp:attachment":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/media?parent=6878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/categories?post=6878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/tags?post=6878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}