{"id":7932,"date":"2019-05-30T16:07:52","date_gmt":"2019-05-30T13:07:52","guid":{"rendered":"http:\/\/localhost:8080\/?p=7932"},"modified":"2026-10-19T10:36:29","modified_gmt":"2026-10-19T07:36:29","slug":"ihracat-satis-kampi-egitim-programi","status":"publish","type":"post","link":"https:\/\/kompozit.org.tr\/en\/ihracat-satis-kampi-egitim-programi\/","title":{"rendered":"\u0130hracat Sat\u0131\u015f Kamp\u0131 E\u011fitim Program\u0131"},"content":{"rendered":"<p>Kocaeli Sanayi Odas\u0131 (KSO) Sanayi Destek Merkezi (SADEM) ve Do\u011fu Marmara AB\u0130GEM A.\u015e. i\u015fbirli\u011fiyle 17 Haziran \u2013 31 Temmuz 2019 tarihleri aras\u0131nda 23 g\u00fcnl\u00fck bir \u201c\u0130hracat Sat\u0131\u015f Kamp\u0131 Program\u0131\u201d d\u00fczenlenecektir. Program\u0131n amac\u0131, firmalar\u0131n ihracatta var olan ba\u015far\u0131lar\u0131n\u0131n artt\u0131r\u0131lmas\u0131 ve ihracat\u0131 olmayan firmalar\u0131n ihracata ba\u015flamalar\u0131n\u0131n sa\u011flanmas\u0131d\u0131r. Programa kat\u0131lan firmalara, yap\u0131lacak de\u011ferlendirmeye g\u00f6re ki\u015fiselle\u015ftirilmi\u015f e\u011fitim ve birebir dan\u0131\u015fmanl\u0131k hizmeti sa\u011flanacakt\u0131r. Programa kat\u0131l\u0131m \u00fccretli (6.500 TL + KDV) olup kat\u0131lmak isteyenlerin a\u015fa\u011f\u0131da ileti\u015fim bilgileri yer alan Do\u011fu Marmara AB\u0130GEM A.\u015e. yetkilileri ile ileti\u015fime ge\u00e7meleri gerekmektedir.<\/p>\n<p>E\u011fitime kimler kat\u0131lmal\u0131?<\/p>\n<p>\u0130hracat yapan ve yapmak isteyen firmalar\u0131n D\u0131\u015f Ticaret Sorumlular\u0131<\/p>\n<p>E\u011fitimin tarihleri<\/p>\n<p>17 Haziran \u2013 31 Temmuz 2019 (23 g\u00fcn)<\/p>\n<p>E\u011fitimin saatleri<\/p>\n<p>08.30 \u2013 13.00<\/p>\n<p>E\u011fitimin yeri<\/p>\n<p>Kocaeli Sanayi Odas\u0131 Merkez Binas\u0131 Konferans Salonu, \u0130zmit, Kocaeli<\/p>\n<p>(Ula\u015f\u0131m i\u00e7in: <a href=\"https:\/\/kosano.org.tr\/iletisim-bilgileri\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/kosano.org.tr\/iletisim-bilgileri\/<\/a>)<\/p>\n<p>A. Export Check-up<\/p>\n<ul>\n<li>Firmalar\u0131n tamam\u0131 ile y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fme ve yerinde tespit yoluyla ihracat sat\u0131\u015f ve operasyon s\u00fcre\u00e7lerini ne \u015fekilde y\u00fcr\u00fctt\u00fckleri hakk\u0131nda bilgi toplama<\/li>\n<li>Firmalar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 s\u0131k\u0131nt\u0131lar ve zorluklar ile ilgili bilgi toplama<\/li>\n<li>Ge\u00e7mi\u015f d\u00f6nem yap\u0131lm\u0131\u015f olan ihracatlar ile ilgili s\u00fcre\u00e7 ve dok\u00fcmantasyonun incelenmesi<\/li>\n<li>M\u00fc\u015fteri bulmak ile ilgili izledikleri yollar\u0131n analizi<\/li>\n<li>Mevcut pazarlar\u0131 ve potansiyel m\u00fc\u015fteri profillerinin analizi<\/li>\n<\/ul>\n<p>B. Pazar Ara\u015ft\u0131rmas\u0131 ve Hedef Pazar Tespiti<\/p>\n<ul>\n<li>Firmalar\u0131n \u00fcr\u00fcnleri i\u00e7in hedef pazar ara\u015ft\u0131rmas\u0131n\u0131n ger\u00e7ekle\u015ftirilmesi amac\u0131yla a\u015fa\u011f\u0131daki bilgilere ula\u015f\u0131lmaya \u00e7al\u0131\u015f\u0131lmas\u0131<\/li>\n<li>Firma \u00fcr\u00fcnlerini ya da benzer \u00fcr\u00fcnleri en fazla ithal eden \u00fclkelerin tespit edilmesi<\/li>\n<li>Firma \u00fcr\u00fcnlerini ya da benzer \u00fcr\u00fcnleri en fazla ihra\u00e7 eden \u00fclkelerin tespit edilmesi<\/li>\n<li>Firma \u00fcr\u00fcnleri ya da benzer \u00fcr\u00fcnler i\u00e7in uluslararas\u0131 rekabet analizinin yap\u0131lmas\u0131<\/li>\n<li>Firma \u00fcr\u00fcnleri ya da benzer \u00fcr\u00fcnler i\u00e7in hedef pazarlarda T\u00fcrk \u00fcr\u00fcnlerinin ve rakip \u00fclke \u00fcr\u00fcnlerinin pazar paylar\u0131<\/li>\n<li>Rakip \u00fclke mallar\u0131n\u0131n \u00f6zellikleri, fiyatlar\u0131 ve \u015fartlar\u0131 ile ilgili bilgi edinilmeye \u00e7al\u0131\u015f\u0131lmas\u0131<\/li>\n<li>Firma \u00fcr\u00fcnlerinin rakip \u00fcr\u00fcnlerle kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131 \u00fcst\u00fcnl\u00fck ve zay\u0131fl\u0131klar\u0131n tespit edilmesi<\/li>\n<li>Hedef pazarlar\u0131n rakip \u00fclke \u00fcr\u00fcnleri a\u00e7\u0131s\u0131ndan de\u011ferlendirilmesi<\/li>\n<li>Hedef pazarlar\u0131n d\u00fcnya geneli ve T\u00fcrkiye \u00f6zelinde ithalatlar\u0131n\u0131n trend analizinin ger\u00e7ekle\u015ftirilmesi<\/li>\n<li>Hedef pazarlar\u0131n T\u00fcrk \u00fcr\u00fcnlerine uygulad\u0131\u011f\u0131 ithalat g\u00fcmr\u00fck vergi oranlar\u0131n\u0131n tespiti<\/li>\n<li>T\u00fcrk \u00fcr\u00fcnlerine d\u00fc\u015f\u00fck vergi uygulayan ya da hi\u00e7 vergi almayan pazarlar\u0131n tespiti<\/li>\n<li>Varsa T\u00fcrk \u00fcr\u00fcnlerine d\u00fc\u015f\u00fck rakip \u00fclke \u00fcr\u00fcnlerine y\u00fcksek vergi uygulayan pazarlar\u0131n tespiti<\/li>\n<li>T\u00fcrkiye\u2019den hedef pazarlara \u00fcr\u00fcn ihracat\u0131 s\u0131ras\u0131nda haz\u0131rlanmas\u0131 gereken belgeler, sahip olunmas\u0131 gereken sertifikalar vb. tespiti<\/li>\n<li>Hedef pazarlar\u0131n ekonomik, demografik ve k\u00fclt\u00fcrel durumlar\u0131n\u0131 tespiti<\/li>\n<\/ul>\n<p>C. Pazarlama Karmas\u0131n\u0131n Organizasyonu<\/p>\n<ul>\n<li>C1. \u00dcr\u00fcn Kararlar\u0131\n<ul>\n<li>\u00dcr\u00fcn \u00f6zellikleri<\/li>\n<li>\u00dcr\u00fcn kalite d\u00fczeyi<\/li>\n<li>\u00dcr\u00fcn tasar\u0131m\u0131<\/li>\n<li>Markalama kararlar\u0131<\/li>\n<li>Ambalaj kararlar\u0131<\/li>\n<li>Garanti ko\u015fullar\u0131<\/li>\n<\/ul>\n<\/li>\n<li>C2. Fiyat Kararlar\u0131\n<ul>\n<li>Fiyat stratejisinin tespiti<\/li>\n<li>\u0130skonto stratejisinin tespiti<\/li>\n<li>Varsa yedek par\u00e7a ve ek hizmetlerin fiyat stratejilerinin tespiti<\/li>\n<\/ul>\n<\/li>\n<li>C3. Da\u011f\u0131t\u0131m Kararlar\u0131\n<ul>\n<li>Lojistik planlama: Nakliye kararlar\u0131, depolama kararlar\u0131, stok y\u00f6netimi kararlar\u0131<\/li>\n<li>Da\u011f\u0131t\u0131m kanal\u0131 planlamas\u0131: Direkt da\u011f\u0131t\u0131m kanal\u0131, endirekt da\u011f\u0131t\u0131m kanal\u0131, karma da\u011f\u0131t\u0131m kanal\u0131<\/li>\n<\/ul>\n<\/li>\n<li>C4. Tan\u0131t\u0131m Kararlar\u0131\n<ul>\n<li>Reklam kararlar\u0131: Reklam b\u00fct\u00e7esi kararlar\u0131, reklam mecras\u0131 kararlar\u0131, reklam mesaj\u0131 kararlar\u0131<\/li>\n<li>Fuar y\u00f6netimi<\/li>\n<li>Marka y\u00f6netimi<\/li>\n<li>\u00dcr\u00fcn konumland\u0131rma \u00e7al\u0131\u015fmalar\u0131<\/li>\n<li>Uluslararas\u0131 rakipler ile benchmarking<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>D. Hedef Pazarlardaki Potansiyel Al\u0131c\u0131lar\u0131n Tespiti<\/p>\n<ul>\n<li>D1. Potansiyel Al\u0131c\u0131 Profillerinin Belirlenmesi\n<ul>\n<li>Firma y\u00f6netiminin kat\u0131l\u0131m\u0131yla firman\u0131n \u00fcr\u00fcnlerinin potansiyel al\u0131c\u0131 gruplar\u0131n\u0131n tespiti<\/li>\n<li>M\u00fcmk\u00fcn ise potansiyel al\u0131c\u0131lar\u0131n kendi i\u00e7lerinde gruplanmas\u0131<\/li>\n<li>Potansiyel al\u0131c\u0131 gruplar\u0131ndan firma a\u00e7\u0131s\u0131ndan daha karl\u0131 ve daha az karl\u0131 olabileceklerinin belirlenmesi<\/li>\n<\/ul>\n<\/li>\n<li>D2. Potansiyel Al\u0131c\u0131 Profillerine Uygun Hedef Pazarlarda Faaliyet G\u00f6steren Firmalar\u0131n Belirlenmesi\n<ul>\n<li>GT\u0130P numaras\u0131na g\u00f6re potansiyel al\u0131c\u0131 listesi sa\u011flayan \u00fccretsiz kaynaklar<\/li>\n<li>Ekonomi Bakanl\u0131\u011f\u0131 kaynaklar\u0131<\/li>\n<li>GT\u0130P numaras\u0131na g\u00f6re ger\u00e7ek ithalat\u00e7\u0131lar\u0131n listelerini satan \u00fccretli kaynaklar<\/li>\n<li>Uluslararas\u0131 ticari rehberler<\/li>\n<li>Fuarlar\u0131n kat\u0131l\u0131mc\u0131 listeleri<\/li>\n<li>\u00dclkelerin ticaret sicil kay\u0131tlar\u0131<\/li>\n<li>Elektronik pazar yerleri<\/li>\n<li>Ticaret ve Sanayi Odalar\u0131<\/li>\n<\/ul>\n<\/li>\n<li>D3. Potansiyel Al\u0131c\u0131lar\u0131n Belirlenen Kriterlere G\u00f6re S\u0131n\u0131fland\u0131r\u0131lmas\u0131\n<ul>\n<li>Potansiyel al\u0131c\u0131lar\u0131n lokasyona g\u00f6re s\u0131n\u0131fland\u0131r\u0131lmas\u0131<\/li>\n<li>Potansiyel al\u0131c\u0131lar\u0131n sekt\u00f6re g\u00f6re s\u0131n\u0131fland\u0131r\u0131lmas\u0131<\/li>\n<li>Potansiyel al\u0131c\u0131lar\u0131n ula\u015f\u0131labildi\u011fi \u00f6l\u00e7\u00fcde firma b\u00fcy\u00fckl\u00fcklerine g\u00f6re s\u0131n\u0131fland\u0131r\u0131lmas\u0131<\/li>\n<\/ul>\n<\/li>\n<li>D4. Hedef Pazardaki Potansiyel Al\u0131c\u0131lar ile \u0130leti\u015fime Ge\u00e7meye Ba\u015flama\n<ul>\n<li>Belirlenen potansiyel al\u0131c\u0131lar\u0131n i\u00e7inden firman\u0131n se\u00e7ti\u011fi \u015firketlerin firma taraf\u0131ndan aranmas\u0131<\/li>\n<li>Firman\u0131n \u0130ngilizce s\u00f6zl\u00fc tan\u0131t\u0131m\u0131n\u0131n yap\u0131lmas\u0131<\/li>\n<li>Firman\u0131n g\u00fc\u00e7l\u00fc yanlar\u0131n\u0131n aktar\u0131lmas\u0131<\/li>\n<li>Firman\u0131n ile \u00e7al\u0131\u015fman\u0131n potansiyel al\u0131c\u0131ya sa\u011flayaca\u011f\u0131 faydalardan bahsedilmesi<\/li>\n<li>Potansiyel al\u0131c\u0131lar\u0131n ithalatlar\u0131 var m\u0131? yok mu? varsa ne kadar ithalat yapt\u0131klar\u0131n\u0131n tespit edilmeye \u00e7al\u0131\u015f\u0131lmas\u0131<\/li>\n<li>Tedarik\u00e7ilerinin hangi firmalar oldu\u011fu ve sat\u0131n ald\u0131klar\u0131 fiyatlar\u0131n ne d\u00fczeyde oldu\u011funun \u00f6\u011frenilmeye \u00e7al\u0131\u015f\u0131lmas\u0131<\/li>\n<li>Bu \u00e7al\u0131\u015fmalar ile ilgili dan\u0131\u015fman firmalara \u00f6devler verecek, hedefler koyulacak ve ne kadar ger\u00e7ekle\u015ftirildi\u011fi dan\u0131\u015fman taraf\u0131ndan kontrol edilecektir.<\/li>\n<\/ul>\n<\/li>\n<li>D5. Hedef Pazarlardaki Firmalara Tekliflerin \u0130letilmeye Ba\u015flanmas\u0131\n<ul>\n<li>Yap\u0131lan g\u00f6r\u00fc\u015fmelerde potansiyel al\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131 ve hali haz\u0131rda sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnler tespit edilmeye \u00e7al\u0131\u015f\u0131lacakt\u0131r.<\/li>\n<li>Tespit edilen ihtiya\u00e7lar i\u00e7in firma ilgili ihtiyac\u0131 kar\u015f\u0131layacak \u00fcr\u00fcn ile alakal\u0131 teklifler verecektir.<\/li>\n<li>\u0130letilen her teklif i\u00e7in firma en az 3 defa teklif takibi yapacakt\u0131r.<\/li>\n<li>Bu \u00e7al\u0131\u015fmalar ile ilgili uzman, firmalara \u00f6devler verecek, hedefler koyulacak ve ne kadar ger\u00e7ekle\u015ftirildi\u011fi dan\u0131\u015fman taraf\u0131ndan kontrol edilecektir.<\/li>\n<\/ul>\n<\/li>\n<li>D6. CRM Sisteminin Kurulmas\u0131\n<ul>\n<li>Amaca uygun bir CRM yaz\u0131l\u0131m\u0131n\u0131n se\u00e7ilmesi<\/li>\n<li>Belirlenen potansiyel al\u0131c\u0131lar\u0131n bilgilerinin CRM yaz\u0131l\u0131m\u0131na aktar\u0131m\u0131n\u0131n ger\u00e7ekle\u015ftirilmesi<\/li>\n<li>Yap\u0131lan g\u00f6r\u00fc\u015fmelerin, ziyaretlerin detaylar\u0131n\u0131n ayr\u0131ca verilen tekliflerin vb. CRM program\u0131na aktar\u0131lmaya ba\u015flanmas\u0131<\/li>\n<li>Sistemin \u00e7al\u0131\u015f\u0131r hale gelmesi ve program sona erdikten sonra da firman\u0131n kendi ba\u015f\u0131na y\u00fcr\u00fctebilece\u011fi bir sistem kurulmas\u0131<\/li>\n<li>\u0130hracat Sat\u0131\u015f Kamp\u0131 Program\u0131 boyunca elde edilen m\u00fc\u015fteri kazan\u0131mlar\u0131n\u0131n tamam\u0131n\u0131n firman\u0131n kendi b\u00fcnyesinde kalmas\u0131, g\u00f6r\u00fc\u015fme ve m\u00fc\u015fteri kay\u0131tlar\u0131n\u0131n olu\u015fturulmas\u0131 ve ihracat \u00e7abas\u0131n\u0131n personele ba\u011fl\u0131 olmaktan kurtar\u0131lmas\u0131 i\u00e7in bu \u00e7al\u0131\u015fma \u00f6nemsenmektedir.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>E\u011fitmenler<\/p>\n<ul>\n<li><a href=\"http:\/\/www.novodanismanlik.com\/murat-odaci-kimdir.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Murat Odac\u0131, Ekonomi Bakanl\u0131\u011f\u0131 onayl\u0131 D\u0131\u015f Ticaret ve Lojistik E\u011fitmeni Sat\u0131\u015f ve Pazarlama E\u011fitmeni<\/a><\/li>\n<li>Dr. Din\u00e7er Yark\u0131n<\/li>\n<\/ul>\n<p>E\u011fitime kat\u0131l\u0131m \u00fccreti<\/p>\n<p>Ki\u015fi ba\u015f\u0131 6.500 TL + KDV<\/p>\n<p><strong>Kay\u0131t ve sorular\u0131n\u0131z i\u00e7in:<\/strong><\/p>\n<p><em>Ecem \u00dcnl\u00fc<\/em><\/p>\n<p>Tel: (262) 315 80 89<\/p>\n<p>e-posta: eunlu@abigemdm.com.tr<\/p>\n<p><em>Mehtap D\u00fcndar Demir<\/em><\/p>\n<p>Tel: (262) 315 80 89<\/p>\n<p>e-posta: mdundar@abigemdm.com.tr<\/p>","protected":false},"excerpt":{"rendered":"<p>Kocaeli Sanayi Odas\u0131 (KSO) Sanayi Destek Merkezi (SADEM) ve Do\u011fu Marmara AB\u0130GEM A.\u015e. i\u015fbirli\u011fiyle 17 Haziran \u2013 31 Temmuz 2019 tarihleri aras\u0131nda 23 g\u00fcnl\u00fck bir \u201c\u0130hracat Sat\u0131\u015f Kamp\u0131 Program\u0131\u201d d\u00fczenlenecektir. Program\u0131n amac\u0131,\u2026<\/p>","protected":false},"author":1,"featured_media":3270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-7932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-duyurular"],"_links":{"self":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/7932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/comments?post=7932"}],"version-history":[{"count":1,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/7932\/revisions"}],"predecessor-version":[{"id":7933,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/posts\/7932\/revisions\/7933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/media\/3270"}],"wp:attachment":[{"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/media?parent=7932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/categories?post=7932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kompozit.org.tr\/en\/wp-json\/wp\/v2\/tags?post=7932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}