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It’s good to see companies adapting to current circumstances and pressing on regardless with their plans and aspirations.
Perhaps the bitterest pill to swallow throughout this pandemic – apart from getting through it of course – is the lack of human contact in both our personal and business lives. There have been no shows or exhibitions over the past year – so no physical platforms to showcase new products and innovations.
But companies are adapting. In this very issue I report on two virtual events – DMG Mori and Ceratizit. Both were similar in format and both achieved the same result – customers, both existing and potential, got to see a wealth of new products presented virtually. And both worked well. Very well in fact…
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